Rather than presenting products in a grid type format conducive to a ‘window shopping’ or browsing experience, a shopping cart funnel focuses on a single product page with no distractions from other similar or competing products which could distract the buyer and lead to indecision and ‘more thought’ which leads to ‘no sale’.
By creating a sales funnel, all the content on the sales page is focussed on a single product and only after the product has been purchased, is another closely related product or an upgraded version of the same product presented as an upsell. With the customer already in buying mode and seeing the benefits of adding to the product they just purchased, it is ‘only logical’ to add the upsell product to their purchase.
Multiple related products that enhance the initial product purchased may be presented as upsells or downsells in the funnel which leads to multiple sales rather than just the one product sale.
Typically, the initial front end product can be made very attractive with a large discount offer or extra bonuses, with the real profits coming from the upsells that follow in the funnel once they have taken out their credit card to make the initial purchase.
Our Funnel Modelling package checkout process is a real example of a shopping cart sales funnel with a front end product and upsell options after initial purchase. Demo 2 below is a demo example of a health supplement product with upsells.